Posts Tagged ‘upselling’

While playing around on the apple site I spotted a great little piece of functionality on the page used to configure a computer, the ‘most popular configorations’ control. I have long been a fan of the shopping experience within the apple store and particular like the page used to select options associated with a new computer (apart from the purchase process of the iphone which doesn’t integrate tariff selection).

The page allows the user to edit options regarding harddrive size, amount of memory etc. The options are initially set to a default configuration so if the user does not want to make changes can simply add the product to their basket. Users that want more memory or a bigger hard drive can simply select a different option using a radio button which clearly communicates the impact on price. What the ‘most popular configorations’ control does is allow the user to switch between the basic setup and the one most frequently selected by users. This changes multiple options in a single click providing a short cut, as well as suggesting a configuration that has been suitable for others.

It is fairly easy to see how this technique could be used on other sites where the user is required to configure products or packages. For example, when selecting the channels I want in my digital TV package I could be given links that select all the options applicable to someone that likes comedy or crime dramas.