ICANN fights domain tasting
ICANN has recently proposed measures designed to try and stop domain tasting. As currently customers can get a full refund if they cancel within five days some companies purchase domains in order to see how many hits they get then return those that perform poorly. Domains that perform well will have adverts placed on them. This practice reduces the available domains and results in the best performing addresses being snatched by sites only featuring google ads. ICANN plans to introduce a registration fee small enough that is should only deter those cancelling a large number of registered domains. The measures should also deter the practice of front running where disreputable domain registration companies purchase domains entered by their customers in order to see if the perform well. Full details can be read here. Google leads, ICANN follows: domain tasters can now eat dirt
