User Experience Design & Usability
Providing freelance user centred design services and usability consultancy to interactive agences and in house digital teams to supplement your own expertise.
Services
We are experienced in a wide range of user centred design techniques at all stages of the development process. This allows us to select the most appropriate approach to meet the needs of your project and the flexibility to support to your approach.
User research
Conducting user research, focus groups and surveys provides valuable information about user requirements and behaviour. This informs design decisions and enables us to deliver the right solution.
Competitor analysis
Reviewing the strengths and weaknesses of competitors' products, to help guide design decisions and identify new opportunities.
Personas
Developing a clear understanding of the target audience and creating example personas, helps us guide the design of the interface and ensure user needs are met.
Experience design
Defining site content, behaviour and functionality based on business and user requirements.
Prototypes
Creating interactive prototypes using tools such as Axure to try out ideas and for use in usability testing.
Usability testing
Conducting usability testing with existing designs or comparing alternatives to identify how to improve the usability of a site or product.
Experience
Userxp began in 2003 when Neil Kindley started working as a sole trader. Since then we have worked for a wide variety of clients in industries as diverse as automotive, on-demand video and e-commerce. We have both agency and client side experience and are used to working as part of an agile team.
People
Userxp was founded by Neil Kindley in 2003 when he started working as a sole trader providing freelance user centred design services. He setup Userxp Limited in 2007 which provides consultancy and freelance user experience designers.
Neil Kindley
Neil is a user experience designer and usability specialist with over twenty years in user centred design. He has lead the development of the user experience on a wide range of products from in-store shopping application to video streaming services. He has experience working for both in house and for interactive agencies.
Get in touch
If you would like to know more about Userxp or contact us about freelance work you can get in touch using the form below.
Youview Smart TV
Youview is an award-winning television platform that integrates on-demand and broadcast television in a single, seamless experience. It was initially developed by the BBC in association with the other UK broadcasters, BT and Talk Talk.
Neil Kindley worked as an interaction designer on the first release of the interface and was responsible for the mini guide, programme details and play back controls. We have provided user experience designers to YouView several times since launch, adapting the interface for Sony TVs and working on the next generation of the interface.
Sainsbury's SmartShop
Sainsbury’s has a history of introducing innovations in store to improve the shopping experience. One such initiative was the creation of an in-store shopping application allowing the user to scan using their phone.
Neil Kindley worked as lead UX during the concepting stage. He was responsible for working with the business to define requirements, researching and testing different approaches and technologies and creating initial designs and prototypes. He worked with the development team in agile sprints to create the initial minimum viable product for in-store testing.
Moo for Business
MOO provided a service for businesses allowing them to order business cards on behalf of employees. However, the interface was based on the consumer service and required significant effort. We were asked to redesign the service to make it fast, simple and allow for an increased product range.
We conducted interviews with stakeholders and customers to understand their requirements and the processes they followed. Personas were developed to clarify the users’ needs and aid decision making. Areas where the current service was problematic were identified and improved user journeys created. Wireframes were produced and different approaches tested, internally initially and then with clients.
Ferrari Website
As senior user experience architect on the project Neil worked with the Art Director and Business Analyst to develop the site strategy for Ferrari.com. This unified multiple country retail sites, online shop and F1 sites, as well as adding additional content designed to increase return visits.
He then produced sitemaps detailing the proposed site structure and potential areas for expansion. Personas representing the different target audiences were created together with user journeys. These were then presented to project stakeholders for feedback and additional requirements incorporated. Wireframe templates were then produced for key screens which were used by the design team to create the site.
EE Business Website
Neil took on the role of customer experience delivery manager for the launch of the EE business site, mobile web site and add-ons mobile app. This involved responsibility for the interaction and visual design of these products. This meant it was necessary to liaise closely with those managing other products and representatives from brand to ensure a consistent experience across other digital products and the brand as a whole at launch.
The EE business site was based on content on the Orange business site. However, it was important the it reflect the new brand, page layout and any out dated content was removed or modified. Neil was responsible for gathering the requirements of key stakeholders representing various sections of the business and ensuring the products represented their needs. These were then collated and communicated to the external agencies creating interfaces. Through out the development process he worked closely with the agencies involved feeding back on the user experience and business requirements.